What is Domain Authority in SEO and how to increase?

Moz created the Domain Authority (DA) statistic, which indicates a website’s likelihood of ranking highly on search engine result pages (SERPs). Websites are given a score between 1 and 100, where higher scores indicate a higher potential to rank.

The following are Domain Authority’s main components:

Calculation: MozRank, MozTrust, the total number of links, the number of connecting root domains, and other parameters are used to determine DA. Its foundation is a machine learning model that forecasts a domain’s propensity to show up in search results.

Scoring: Since the DA score is logarithmic, increasing your score from 20 to 30 is easier than increasing it from 70 to 80. Smaller websites and those with fewer inbound connections may have a lower DA score than those with a lot of high-quality outbound links, like Wikipedia or Google.com.

Purpose: Instead of being an absolute score, DA is utilized as a comparison metric. It works well for comparing the strengths of several websites or monitoring your own “ranking strength” over time.

Influence on SEO: Domain Authority (DA) is a helpful measure of a website’s SEO power and ability to rank higher on search engines, even if it is not a Google ranking factor or directly affects SERP ranks. Better ranking prospects may result from a higher DA, provided that other SEO best practices are being adhered to.

Increasing DA: To raise a website’s DA, concentrate on developing trust-worthy backlinks from other websites, producing insightful content that draws links on its own, and fine-tuning the technical SEO elements of the website.

Which domain authority score is considered good?

Based on a scale of 1 to 100, Moz’s Domain Authority search engine ranking score indicates the likelihood of better search engine results. The number and caliber of links a webpage receives are factors that the SEO tool considers while defining this measure. 

A page is more likely to rank higher if it has backlinks from other highly authoritative pages, such as Google, Wikipedia, official websites, well-known newspapers, or magazines. 

Certain backlinks will be more beneficial and more likely to be obtained than others, depending on the industry or the features of the website.

A training facility might, for example, look for connections with government websites, universities, and publications from academia. While those backlinks are more important to the business’s target audience, local business websites, even if they don’t have the highest domain authorities, probably prefer to be linked to by industry magazines or regional newspapers.

For this reason, evaluating a domain’s quality varies depending on the type of business. Finally, based on your rating and the rankings of your competitors, it’s critical that you examine your top competitors and make inferences specific to your own website. 

How to Build Domain Authority

Let’s put this into reality now: how can you raise your domain authority and outrank your rivals?

As Google notes, the quality of those connections—the ones that are pertinent to understanding the purpose of your website—matters more than the quantity of links pointing to your page or the number of domain links overall. 

Here are some pointers to remember in order to increase your Domain Authority: 

• Prioritize quality over quantity. Give important backlinks priority over thousands of irrelevant ones. 
• Examine your backlink profile and confirm that every interesting website that has a backlink has a do-follow. 
• Produce high-quality material to facilitate the acquisition of organic backlinks.
• Create material with your primary audience in mind so that it will appeal to them and possibly become viral.
• Make updates to your earlier material. Examine the pages that have low page authority scores or unindexed content, and add fresh, user-interesting content.
• Determine who your rivals are and assess yourself against them. Examine your actions and inactions to see what you can change to improve the visibility of your website.
• Examine the sources of the backlinks coming from your primary rivals. Are they comparable to yours as well?
• Use newsletters and social media to creatively and distinctively distribute your web content.

How can my Domain Authority be checked?

You may use Link Explorer on Moz to verify the Domain Authority of your website for free. Simply type in your domain’s root URL (such as HubSpot.com), and the Domain Authority score for your webpage will be displayed instantly. link explorer moz wikipedia domain authority. Other features of the digital tool include the total number of keywords that this website ranks among the top 50 on Google (Ranking Keywords), the number of unique pages linking to a page (Inbound Links), and the number of unique external linking domains (Linking Domains).

Conclusion

Domain Authority is a valuable metric for assessing and comparing the SEO potential of websites. While it doesn’t directly influence Google’s rankings, a higher DA can indicate better chances of ranking well in search results. Improving your DA involves building high-quality backlinks, producing great content, and maintaining solid technical SEO practices. Use DA as part of a broader strategy to evaluate and enhance your site’s search engine performance.